Nautica 2019
Round 2
Congratulation for completing first
milestone. Hope you enjoyed first round…Now fasten your belts because
excitement is on the way!!
Previous round has shown interesting
results leading growth in online platform shares (AmJohn, MahishMart, Syntra)
since past two years. Now, the split of online purchase has rose from 0.1
initially to 0.3 at the end of second year.
In addition to that, high discounts are
offered with more convenient customer experience. Customers have shifted their
approach. They visit a store just to physically examine the product and then
order online.
Fashion is like a butterfly that
everyone loves but can’t expect stability. This round is also sensing the same.
A brand-new fashion trend of Indo western culture is taking baby step in the
market. Funky and trendy combination of Indian tradition and western elegance
has become popular amongst millennial.
It is predicted that these clothing design will shoot sales at CAGR 18%.
Young customers are falling for this fashion primarily due to fashionable and
affordable look keeping durability of the product in the back seat.
Considering these new changes in market
place, brainstorm on how to plan your investment among various promotional
schemes and operational activities to decide on following:
(i)
How do you want to split the investments among
Offline : Online?
(ii)
Distribute your spend of marketing budget among
following promotional activities
-Loyalty
Discount: What would you like to keep discount percent?
-VIP
Club: How much would you invest in VIP Club promotion
offer?
-Advertisement: How
much would you invest in promotion through advertisement?
(iii)
How much would you spend for Staff training &
development?
(iv)
How would you handle Logistics: (a) Using a 3rd
party Service (b) Set up in-house logistics for your organization?
(v)
How much would you invest in designers?
(vi) How much would you invest in customer relation
management activities?
Submit your responses on https://forms.gle/dCZwtYw6WURL9uQe9
Deadline for Round 2 submissions: 11:59:59 AM, 24th November 2019
No comments:
Post a Comment